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Integrations ยท CRM & marketing

Your customer data, working for your marketing.

We connect your store to Mailchimp, MailerLite, Kajabi and more, so lists update themselves and emails fire at the right moment.

Diagram: how Element 7 Digital connects CRM and email with your online store and other systems

Platforms we integrate

Email

Mailchimp

Customers added on registration, purchase triggers firing automations, order data ready for segmentation.

Email

MailerLite

The same customer flows: registrations, purchases, abandoned carts and custom triggers.

Courses

Kajabi

Customer records and purchase access connected where you run Kajabi alongside a store.

What gets automated

Lists

New customers added

Registrations added to your list automatically.

Post-purchase

Sequences after an order

Follow-up emails triggered the moment an order lands.

Carts

Abandoned carts

Reminders when someone leaves without checking out.

Segments

Segmentation

By purchase history, category or customer type.

B2B

Trade onboarding

Trade account sign-ups trigger their own onboarding sequence.

What to decide before you connect

For trade customers too

B2B customers aren't a mailing list.

Questions people actually ask

Can you connect both Mailchimp and MailerLite to the same store?

There's rarely a reason to run both, but if you're moving between them we'll manage the switch so no customer data is lost.

Can Kajabi connect to our ecommerce store?

Yes. Where you run Kajabi for courses or digital products alongside a store, we connect customer records and purchase access across both.

Does it work for B2B trade customers?

Yes. Retail and trade customers are segmented and communicated with differently from day one.

Do customers have to opt in?

Yes. We only sync people who have agreed to hear from you, and unsubscribes flow back so nobody gets emailed after opting out.

What does a marketing integration cost?

Marketing integrations are usually part of a wider build. Projects start from $12,000, with a fixed scope after the scoping call.

Can email data flow back into our store or ERP?

Where the platform allows it, yes: unsubscribes and preferences can sync back, so your customer records stay accurate in every system.

Which platform should we use?

Use the one your team will actually run. Mailchimp and MailerLite both suit most stores. If you already sell courses or memberships on Kajabi, keep it and connect it. We'll give you a straight view on the scoping call.

Will abandoned-cart emails annoy customers?

Not if they're timed well and stop as soon as someone buys. One or two reminders is plenty, and trade customers can be left out entirely.

Next step

Ready to stop managing lists by hand?

Book a scoping call and we'll connect your store to your marketing.