Agricultural Equipment Dealer Ecommerce

Thousands of parts. Customers hours away. A store that copes.

Built so customers can search by tractor make, then model, then engine or rear axle. Ag dealer stores connected to Eclipse DMS or Unleashed, with freight for regional Australia.

Why ag dealers outgrow template stores

Agricultural dealers run some of the hardest parts catalogues in any industry. Multiple brands, cross-reference numbers, supersession chains, seasonal demand, and customers spread across regional Australia who can't just pop in.

Here's the thing: when a farmer needs a part at harvest, they need to find it, see it's in stock and get it freighted fast. We build stores that do exactly that.

The demand is there. "tractor parts" gets at least 250 searches a month in Australia, and "john deere parts catalogue" at least 600 (Ahrefs, Australian monthly searches, November 2026).

What we build for you

Systems

Eclipse and Unleashed integration

Parts catalogues pushed live, stock synced, orders processed back into your system.

Eclipse DMS integration →

Catalogue

Complex parts catalogues

Cross-references, OEM fitment and supersession chains handled properly.

Ecommerce development →

Trade

Trade accounts

Custom pricing tiers, credit accounts, minimum orders and bulk ordering.

B2B ordering portals →

Whole goods

Machinery online

Whole goods and machinery inventory listed from your DMS.

Freight

Regional freight

Live rates and booking through carriers that handle heavy items, like Transdirect.

Freight automation →

Locations

Multi-location stock

Stock across branches, visible to customers and staff.

What to sort out before you build

Questions to answer

Which parts ranges matter most to your customers
How customers should drill down: make, model, then assembly
How supersessions and old part numbers should behave
Whether machinery goes online with prices or as enquiries
How regional freight should be quoted

Why it matters

Ag parts catalogues are big, old and full of superseded numbers. A store that ignores that sends customers the wrong part. Sort the data rules first and the store earns trust instead of returns. Decide how customers drill down, from make to model to assembly, and the catalogue becomes something they can actually use.

Customers hours away need answers, not a phone tag.

When a customer is three hours from the nearest branch, a parts store isn't a nice extra. It's how they find out if the part is in stock, what it costs and when it'll arrive, at 9pm in the middle of harvest.

Live stock from your DMS, clear freight quotes and trade pricing at login answer those questions before anyone picks up the phone. Your parts counter gets fewer calls and better orders.

A store organised by machine, make, model, then the part of the tractor, gets customers to the right part in a few clicks, even across a catalogue of tens of thousands of SKUs.

How a project comes together

Projects start from $12,000, scoped around your catalogue size and systems before anything starts.

Step 1

Scoping call

We look at your catalogue, your SKU count and how customers find parts today.

Step 2

Fixed scope and timeline

A written scope: catalogue structure, what connects to Eclipse or Unleashed, freight rules, and the go-live date.

Step 3

Build and test

Built against a copy of your catalogue and tested with real orders, including regional freight, before anything goes live.

Step 4

Go live and support

Switched on, watched closely after launch, and looked after as your range and suppliers change.

Common questions

Can you handle supersession and cross-reference numbers?

Yes. Agricultural catalogues need them, and we build catalogue search that follows supersession chains and cross-references so customers find the current part.

Does it work with Eclipse or Unleashed?

Yes, both. Your parts and stock come from the system you already run.

What does an ag dealer parts store cost?

Projects start from $12,000, with a fixed scope and timeline in writing after the scoping call.

Can trade customers order on account?

Yes. Trade accounts can see their own pricing and order on their existing terms, with orders flowing into your DMS or ERP.

Can we list machinery as well as parts?

Yes. New and used machinery can go online with photos, specs and either a price or an enquiry button, from the same system that holds your stock.

Can customers search by tractor make, model and assembly?

Yes. Customers pick the make, then the model, then the area of the machine, such as engine, rear axle or front axle, and see the parts that fit.

Can customers check stock before they call?

Yes. With Eclipse DMS or Unleashed connected, stock shows on every part, so customers know before they pick up the phone.